In this blog post you will learn why you should create a blog media kit, what should be included in your media kit, and a simple way to create an amazing blog media kit to help you stand-out in the crowded blogosphere.
How To Easily Create An Amazing Blog Media Kit
What Is A Blog Media Kit?
One of the key tenets in marketing is the importance of having an “elevator pitch” ready at all times. This is a concise and organized speech used to highlight your business. When building a blog, a media kit is your elevator pitch on paper; an organized, concise, eye-catching document used to attract potential advertisers/sponsors.
Why Create A Media Kit For Your Blog?
A media kit is essentially your blog’s resume. It is used to highlight the best aspects of your site, the purpose of your blog, audience demographics, and blog statistics. It is a tool to help you stand-out to potential advertisers/sponsors and to get your blog in front of your favorite brands.
[tweetthis url=”http://goo.gl/YnF2aj”]ATTN #BLOGGERS! A #mediakit helps you stand-out to potential sponsors. Easily create one here=>[/tweetthis]
A beautiful, organized, and eye-catching blog media kit shows potential advertisers and sponsors you pay attention to detail and take pride in your work. It also shows you closely monitor the statistics and growth of your website and have a good sense of your blog’s audience.
Blogs of all sizes can benefit from a media kit. A small blog can use a media kit to highlight its unique aspects which can help it stand out from larger blogs. A media kit is a must for all medium-large sized blogs. Not only does a media kit help a blog of any size stand out from the rest, it is also a nice tool to hep you screen potential advertisers/sponsors.
Important Tips For Creating A Blog Media Kit:
It is important to create a media kit that is organized, easy to read, and to-the-point. A 1-3 page media kit seems to work best. I also recommend that your media kit be in a PDF format and not a Word document so that advertisers/sponsors can open it easily (Word documents can sometimes lose formatting when transferred from one computer to another). You will want to provide access to your media kit through your blog (it is often placed under a navigation tab titled “PR/Media Kit”, “Work with Me”, or “Advertising”). Try to coordinate the colors and style of your media kit with that found in your blog.
Key Information To Include In Your Blog Media Kit:
- Your blog name, logo, and tagline
- An “about me” section (include your photo)
- Consider including:
- where you are from
- why you blog
- your interests/passions
- Consider including:
- An “about my blog” section
- Consider including:
- blog theme
- topics covered
- purpose of your site
- Consider including:
- A “services provided” section, including such things as:
- Sponsored posts
- Brand ambassadorships
- Giveaways
- Banner and/or text ads
- Product and/or service reviews
- Social media promotions
- An “important statistics” section (if you are a new blogger, consider focusing on percentage of growth per month)
- Unique visitors/month
- Pageviews/month
- Subscribers
- Social media followers
- Consider also including:
- Google PageRank, Alexa Rank, Klout Score
- A “brands worked with” section (it looks nice if you use the brand logos)
- A “reader demographic” section including such things as:
- Gender
- Age
- Interests
- Location
- Income ranges
- Highest education completed
- A “contact me” section (consider including hyperlinks)
- Additional items to consider adding to your blog media kit:
- Popular photos (especially if you are a food, DIY, travel, or photography blogger)
- Giveaway, advertising, and sponsorship policies
- Blog posts per week
- Popular posts
- Regular blog features
- Testimonials
- Awards and honors
- Media features
- A call to action (CTA)
How YOU Can Easily Create An Amazing Media Kit:
I know I have provided you with a lot of information and you may be feeling a bit overwhelmed at this point. No worries- I have good news for you! I recently discovered an easy way to create an amazing and eye-catching blog media kit using media kit templates from HIP Media Kits. These fully-customizable templates make creating an amazing media kit easy and actually fun (seriously)! 🙂 Each HIP Media Kit Template ($24.99) includes the color options noted below (you can further customize them using Microsoft Word).
Photo above features template examples from HIPmediakits.com
[Important Note: I received free HIP Media Kit Templates to demo. I found them extremely easy to use and was able to create an amazing, organized, and eye-catching media kit in less than an hour. These templates can be easily updated each month to keep the statistics on your media kit accurate and up-to-date. You can view the media kit I created below (using the Lax Media Kit Template in pink). Also, because I strongly believe in these templates, I have become a HIP Media Kit affiliate. This means I receive monetary compensation (with no pass-on cost to you) for every media kit purchased through links on The Mindful Shopper.]
How To Purchase A HIP Media Kit Template:
***Click HERE to learn more or to purchase a HIP Media Kit Template.***
Take a moment and leave a comment. Have you created a media kit for your blog? Any additional tips/tricks for creating an amazing blog media kit?
Also, please feel free to ask questions.
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Really good tips for creating your own media kit. I have one of my own too that I send out to companies or PR people when they request it.
Hi Nancy,
Thanks for stopping by! Yes, a media kit is definitely a must-have for any blog wanting to work with brands.
– Amy Kathleen
Thank you for this! I don’t have a media kit and I really need to get one! I love yours! It’s so colorful and fun along with being informative!
Hi Christy,
Thanks so much! 🙂
– Amy Kathleen
My media kit is SO lame, I really need to get mine redone and I am totally motivated after seeing this.
Hi Robin,
Thanks for stopping by! I am glad I was able to provide some helpful motivation. I really needed motivation as well and didn’t find it until I found these great media kit templates.
– Amy Kathleen
These are great tips. Your media kit represents your presence, so it has to be fantastic.
Hi Stacie,
You are so right! 🙂
– Amy Kathleen
Seeing your blog media kit makes me feel ashamed. I don’t really have any of that on my blogs. I do need to add something. Does that help gain followers and people to sign up to receive updates on your blog in email?
Hi Sandy,
Thanks so much for the questions. A media kit is mainly used to attract the interest of advertisers/sponsors but I also think having a media kit tab on your blog makes your website look more legit to your readers and may even help you gain followers/subscribers. One other thought- never feel ashamed about your blog- we are all in the process of learning about blogging and nothing ever good comes from comparing yourself to others. We are all (and our blogs) a work in progress! 😉
– Amy Kathleen
Thank you for this, I am in desperate need of a media kit! These HIP media kits look like a fun easy way to do it!
Hi Ronda,
You are welcome! Yes, these templates are awesome! Super easy to work with!
– Amy Kathleen
This would probably help me out a lot. I like the PDF idea.Having everything cleanly organized in a readable format would go a long way.
Hi Liz,
Thanks so much! Appreciate the comment.
– Amy Kathleen
Wow, that’s a lot of information to be included in a media kit. I was considering doing mine on my own, but now I clearly see that a template is in order.
Hi Elayne,
I know all of this info is overwhelming. The templates really help organize all of the details. Also, I listed ALL of the potential aspects of a media kit as a starting point. Feel free to put what you want in your media kit. Make it a reflection of you. 🙂
– Amy Kathleen
I agree with all of this, though a great media kit is hard to make! I can be a perfectionist so it takes me a really long time to finally decide!
Hello,
Thanks! I thought the same thing before trying out these templates. I was so overwhelmed with all of the information I wanted to share on my media kit. I had no idea how to organize it all or how to sort through all of the facts/details of my website. These templates are really great- I am a perfectionist too and I was able to create my media kit in a flash! 🙂
– Amy Kathleen
Wow, those templates really do look great! My media kit is sorely in need of updating right now. Thank you for the tips and ideas!
Hi Megan,
You are welcome! Glad I was able to help out!
– Amy Kathleen
I think these are great tips!! I need to update my media kit badly!!
Hi Ricci,
Thanks so much! 🙂
– Amy Kathleen
These are good tips. I think the colors and the graphics you use are just as important as what you put on the media kit.
Hi Christi,
Yes, the style of your media kit is so important. It should reflect the style/colors/theme of your website. Thanks for commenting.
– Amy Kathleen
These are great tips. I need to go over mine and follow these tips. Thanks for sharing.
Hello!
Thanks so much! Let me know if you have any questions.
– Amy Kathleen
I have a media kit on my blog, but I need to update it. I actually bought this kit. Now I need to actually put aside enough time to update my media kit. Thanks for the reminder.
Hi Alli,
Sounds like we have the same fabulous style! 🙂
– Amy Kathleen
I love these kits! I NEED to update mine pretty badly, so I’ll be checking these out! I haven’t had time to create a new one recently, so these will be great!
Hi Jeanine,
I am so glad I was able to provide some inspiration! These templates are really easy to update regularly.
– Amy Kathleen
I love the bright colors and I never thought of adding a photo. This looks great! I will have to check out HIP MEdia Kits
Hi Melissa,
Thank you! Photos are great ways to personalize your media kit and to connect with those reading your kit.
– Amy Kathleen
I haven’t created a media kit for our blog yet, but I have been thinking about creating one. Thank you for the tips. I surely need those.
Hi Lynndee,
Thanks so much! I am glad I was able to be of help!
– Amy Kathleen
Those are some great tips. I really need to add a media kit to my blog.
Hi Michelle,
Thank you so much!
– Amy Kathleen
Looks like you’ve covered everything! I’m sure many people will find this helpful so I’ll pin it.
Hi Lydia,
Thanks so much! I really appreciate the pin!
– Amy Kathleen
I’m waiting until I do my blog re-design before I re-do my media kit. It works for me right now and that’s all I’m concerned with.
Hi Kori,
Sounds like a good plan. You definitely will want to focus on the blog design first. The media kit design inspiration will follow. 🙂
– Amy Kathleen
This is good to know. I have a media kit and I think it’s important and useful to have one.
Hello Jacquil,
Thank you so much!
– Amy Kathleen
That’s really cool. I make my own media kits and put them in PDF format. It makes it a lot easier than some of the old days where people would make graphics out of them.
Hi Nile,
Thanks so much! Have a wonderful weekend!
– Amy Kathleen
I currently have a text version of my media kit. I saw several other bloggers do this and decided I needed to add this information. Once I added it, opportunities came rolling in. It was slow at first but I’ve created opportunities that I wouldn’t have had without it. I’m thinking of making a pretty template version.
Hi!
You are definitely ahead of the game if you already have a text version! That was the hard part for me- trying to think of concise and clever ways of describing my blog and myself.
Best of luck!
– Amy Kathleen
I have a media kit, but it needs updating. These are some great points and tips! I am going to check my over and see where i can tweek it to look better!
Hi Jeanette,
I am so glad I was able to provide you with some helpful tips. Take care!
– Amy Kathleen
Those turned out real nice and professional. You can’t beat the price either – well worth it!
Hi Scott,
I totally agree! Happy weekend!
– Amy Kathleen
I really need to make a media kit, but I’ve been putting it off and waiting for my blog redesign.
Hello,
Sounds like a good plan. Makes sense to wait until you know the style/colors in your redesign before creating a media kit.
– Amy Kathleen
These are all great tips. I like the template that are offered. They look very professional.
Hi Nicky,
Thank you so much! Have a wonderful weekend!
– Amy Kathleen
Great topic! My media kit is so basic right now. I know I need to add some information and some sort of “WOW” factor.. but to be honest, I was just happy to get something up.
Hi!
Thank you! Have a great weekend!
– Amy Kathleen
My media kit is in desperate need of renovation. I am bookmarking your page to come back to it later. Love those templates.
Hi,
Thanks for bookmarking my post! Happy to have you come back any time! 😉
– Amy Kathleen
Great tips in here! I definitely prefer using a template for something like a media kit. Just makes it so much easier.
Hello Stephanie,
Yes, a template works great for this type of project!
– Amy Kathleen
This is such a great and informative resource! Thank you bunches for sharing!
Hi Kristi,
You are very welcome! 🙂
– Amy Kathleen
Blogging since 2011 and I still do not have a media kit! Thankfully I do mostly book reviews and those authors find me–oh yes, they find me. I don’t do too many product reviews mainly because I don’t need any more stuff around the apartment. If it can’t be consumed or used up quickly–I do not want it. I probably should make up a media kit for me and my blog–and I will definitely take all your above advise very seriously!
Hi Michele,
I am so glad I was able to provide you with some helpful info. Thanks for stopping by!
– Amy Kathleen
I LOVE these media kits from HIP Media Kits! Thanks for these great tips on creating a good blog media kit!
Hello Carly,
Thanks so much!
– Amy Kathleen
I have a media kit but it is missing a lot of relevant information. I really like yours a lot. I am going to go back and re-do my media kit this weekend.
Hello Kelly,
Thank you so much! I am glad my post was helpful!
– Amy Kathleen
I wish I saw this a few years ago when I first started my blog, this would have been super helpful.
Hi Jessica,
Thanks! Hopefully, it can still provide you with some guidance. Take care!
– Amy Kathleen
I so need to spruce up my media kit. I’m pinning this for later. Thanks!
Hi Regan,
Thanks for pinning! Take care!
– Amy Kathleen
Honestly I haven’t put much thought into my media kit. I think it’s time to start making it amazing!
Hi Manuela,
Sounds like a plan! 🙂
– Amy Kathleen
This is all amazing information for any blogger indeed. I will have to make this part of my research before I start my blog. Thanks so much for sharing.
Hello Rebecca,
You are welcome! Glad to be of help!
– Amy Kathleen
Thank you so much for sharing this fantastic info. I really need to get a media kit organised…I’ll pin this to read it thoroughly later!
I have just started a new link up that has just gone live! I’d be honoured if you could join me at my very first Sundays Down Under link up! This post would be a fabulous addition.
Best wishes for a great weekend,
Natasha in Oz
Hi Natasha,
Thank you so much for stopping by! I am honored to be linking up at your Sundays Down Under Link Party!
Happy weekend to you as well! 🙂
– Amy Kathleen
I just popped back to say thanks so much for sharing your post at the #sundaysdownunder linky party! I really appreciate you and your support and have shared your post on pinterest.
Best wishes,
Natasha in Oz
Hi Natasha,
Thank you so much for sharing my post and for hosting your fun link party!
Have a wonderful week,
Amy
Very nice media kit! This is definitely on my to-do list so thanks for the tips. #smallvictories
Hi Melissa,
Thanks so much! I am glad the tips were helpful.
– Amy Kathleen
This is so helpful! I would have no idea how to put one of these media kits together. Thanks!
Hi Natasha,
Thank you so much! Have a wonderful week!
– Amy Kathleen
Wonderful tips! A media kit has been on my to-do list for a while and this will make it a whole lot easier. Thanks so much! Have a lovely week.
Hi Debbie,
You are welcome! So glad this post was helpful! 🙂
– Amy Kathleen
Wow, this is right on time for me! I have been on the hunt for something to guide me through creating a media kit. Such a great information…thank you SO much! 🙂
Hello Tiffani,
I am so glad! You are so welcome! 🙂
– Amy Kathleen
You’ve compiled some really great information here. I need to create a media kit for my blog. I will definitely be coming back to study your ideas further. Please come share your blog posts over at the Home Matters Linky Party! We’d love to have you for a visit. The Door Opens Friday! 🙂
~Lorelai
Life With Lorelai
Hello Lorelai,
Thank you so much! I will definitely stop by your Home Matters Linky Party!
– Amy Kathleen
This looks great! As a newer blogger, this is something that’s been hanging out on my to-do list, but I’ve felt overwhelmed and unsure exactly how to proceed. This looks like a great option!
Hi Steph,
I am so glad this information was helpful. Best of wishes with your blog!!! 🙂
– Amy Kathleen
Fab tips, I really need to get onto this. Its one of those things that keeps getting pushed to the bottom of my to-do list! #myfavouritepost
Debbie
http://www.myrandommusings.blogspot.com
Hi!
Thanks so much!!! 🙂
– Amy Kathleen
Thank you, I’ll save this in case I’m ever asked for one and need to do it. Really useful stuff
Hi!
I am so glad! Thanks for stopping by!
– Amy Kathleen
Tons of great information here. A media kit has been on my To do List for so long now. Maybe this Summer I’ll tick it off! #MyFavouritePost
Hello!
I am so glad this post provided you with some helpful information.
Best Wishes!
– Amy Kathleen
Thank you Amy, I pinned this and making an blog media kit is going on my to-do list!
Hi Joor,
I am so glad! Thanks for stopping by!
– Amy Kathleen
Thanks for the great information!
Hello Ingrid,
You are welcome! 🙂
– Amy Kathleen
Thanks for the tips! The template looks great and good value too.
Hi Ali!
Thanks so much! Yes, these templates are definitely a great value!
– Amy Kathleen
It is definitely important to have a nice and informative media kit. Yours turned out really well.
Hi,
Thanks so much! 🙂
– Amy Kathleen
I’ve been checking out these kits for a while now. They do look awesome. Sounds really easy to use to. Your’s looks great. Thanks for linking up with #MyFavouritePost
Hello,
Thank you so much! I appreciate the opportunity to link-up with your #MyFavouritePost Party!
– Amy Kathleen
Wow Amy, this post was through. I’m a new blog and overwhelmed lol. I found your info easy to follow and to the point without sounding clinical. Thanks a bunch. I have also pinned this post for when my mind clears and the learning curve isn’t so steep loool!
Hi GinaB,
I am glad this post was able to provide you with some helpful information. Let me know if you have any questions.:)
– Amy Kathleen
Good information. I have not done a meida kit for my blog yet. I just can’t get the pageviews up for some reason.
Hi Gail,
I know it can take time for those pageviews to increase. I am still working on this. I am happy you thought my blog post was helpful.
Best wishes to you,
Amy
relatively new to blogging, so this is great information! I don’t have a ton of traffic yet, but this will be good to get ready for when I do & want to work with brands!
Thanks! Found you on the Mommy Monday Blog Hop!
Hi Alexis,
I am glad this information was helpful! Consider subscribing to my newsletter for future blogging tips, fun shopping events, and fab finds: https://www.mindful-shopper.com/subscribe-to-the-newsletter/
Best Wishes!
-Amy Kathleen