Guide To Improving Your Website Speed:
When I started blogging, I had no understanding of how to develop a website. I loaded my blog with plugins and large image files, and paid no attention to the actual website function. Eventually, I ended up with a very slow website with page load times greater than 20 seconds!
With lots of reading and experimentation, I learned how to successfully reduce the page load time on my website (now usually <2 seconds). Today, I am sharing with you the key strategies and tools I used to achieve this dramatic change in my website speed.
Pingdom.com Speed Test For The Mindful Shopper, 9.22.2015
Below is a graph from Pingdom.com (I will explain Pingdom later), showing the change in my website speed after implementing these key strategies and tools. One thing I should note, last week I updated a few plugins which resulted in the spike in page load speed you see near the end of the graph (of course this happens at the time I am publishing a post about website speed). 😉
Graph of Mindful-Shopper.com Page Load Times | Courtesy of Pingdom.com
Why Should You Care About Website Speed?
Google uses speed as a factor in determining its ranking algorithm. Also, a faster website improves user experience and results in:
- longer visits
- lower bounce rate
- more conversions
- greater reader engagement
All of these factors result in more pageviews. Who doesn’t want more pageviews?
What Is The Ideal Website Speed?
According to Kissmetrics.com, 47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load.